Chief Marketing Officer: Joah Santos is an award winning brand strategist, and is widely known for creating the (Point of View) P.O.V. - Purpose | Originality | Value™ strategy, which was first used to create the Dove Campaign for Real Beauty. Since then, it has been used for Dominos, AirBnB, Corona Beer and others. Joah Santos has been crucial in placing these brands in the top positions as well as 5 places in the top 100 Campaigns of the Century, and has won numerous awards including several Grand Prix at the Cannes Lions International Advertising Festival.