Jeffrey Tiefenthaler (Tief), Senior Brand Ambassador for Solar. Tief combines a unique background in gaming and FinTech. As a marketing lead at Xbox, Tief oversaw multiple products and game launches working on projects with Activision, Minecraft, Electronic Arts, and other major game studios. Tief is an entrepreneur with experience launching multiple FinTech startups with a focus on building automated software programs for algorithmic trading. By 2017, Tief was fully immersed in crypto as an evangelist, builder, and investor. Tief has 15 years of experience in building professional networks, leading growth initiatives, nurturing strategic partnerships, and being a brand ambassador.